"Young men who dress to feel they'll be mistaken for having special capability. A species of cosplay, really. Endemic. Lots of boys are playing soldier now. The men who run the world aren't, and neither are the boys most effectively bent on running it next. Or the ones who're actually having to be soldiers, of course. But many of the rest have gone gear-queer, to one extent or another.... The military, if you think about it, largely invented branding. The whole idea of being 'in uniform.' The global fashion industry is based on that."
- huburtus bigend, Zero History by william gibson
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