tni hits the proverbial
nail in the balls
Negative sentiment – disliking – is asymmetrical in its power to shape consumer’s opinions of a brand: for every 10 likes, 1 dislike could tear a brand apart.go ooooon
But we are not allowed to dislike. And herein lies a way out of the Like Economy. Dissent, dissensus, refusal are not easily afforded in Facebook. Dissenters have to work for it: they have to write out comments, start up a blog, seek out other dislikers. They are not lulled into slackivism or “clickivism,” replacing the work of activism with clicking “like” on a cause as if the sheer aggregate of sentiment will make someone somewhere change somethingi am a selfstyled
disliker
of all the hundreds of folks
ive known
i am one of three
to ever opt out
of the facebooks
ive long hated it
first the bougie elitism
with which it left
alumni of my school
out of its loop
later its sicklysweet
commercialization
anything commerce
picks up with such a frenzy
is to be
deeply
distrusted
but what a great picture
amirite
fig23a death to myspace |
sovereign consumer too
because it can never be you
personally
it is an abstraction
you personally
are a servant
just like all the rest of us
from the c suite to the pee moppers
we serve
the idea
that nothing is free
not even freedom
i gave my facebook profile to a homeless man
yours for the revolution
forbidden books
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